Good marketing
gets you seen.
Great marketing
gets you chosen.
Good marketing
gets you seen.
Great marketing
gets you chosen.
From marketing strategy and brand positioning to campaigns and ongoing delivery, zyntique gives growing SMEs the marketing expertise and support they need to stand out and give customers more reasons to choose them...
BIG THINKING.
PRACTICAL DELIVERY.
REAL IMPACT.
Our promise is simple. We take the time to understand you, your business and what you want to achieve. Then we build a marketing strategy and plan around your commercial goals, and deliver the work needed to help you achieve them.
Marketing Strategy
Brand & Positioning
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AI & Digital Marketing
Lead Gen
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Competitor Research
Content, Social & Video
PR & Media
Go-To-Market (GTM)
FIXED PRICING.
EVERYTHING INCLUDED.
ZERO SURPRISES.
Full-stack B2B marketing support for growing SMEs, from just £700 a month. Experienced strategic thinking and practical delivery to help your business stand out, compete and grow.
01
Month One → Priorities, Marketing Mix & Delivery
We quickly establish a clear understanding of your business, commercial priorities and competitive positioning, then get straight to work on a 90-day marketing plan, refining your proposition, brand values and USPs along the way.
02
Month Two → Delivery, Delivery, Delivery
We’ll develop and deliver all marketing campaigns across the channels that matter to your business. Strategy continues to evolve, but the emphasis is on turning our marketing plan into consistent activity that supports your commercial goals.
03
Month Three → Optimisation & Next Steps
By month three, we’ll continue developing our marketing campaigns and maintaining marketing momentum, while consistently reviewing performance, refining activity and identifying the priorities for the next stage of business growth.
FOUNDER LED.
PERSONALLY DELIVERED.
COMMERCIALLY FOCUSED.
I’m Ed Carney, zyntique’s founder. You’ll work directly with me, bringing nearly 30 years of B2B marketing strategy and delivery into your business, giving you experienced, consistent support that stays focused on your commercial goals.
FOUNDER LED.
PERSONALLY DELIVERED.
COMMERCIALLY FOCUSED.
Commercially Driven Thinking
Marketing should support where your business is going. I align strategy, campaigns and activity with your commercial priorities, so everything we do has a clear purpose and supports business growth.
End-to-End Marketing Delivery
I deliver both strategy and hands-on execution across the full marketing mix, from brand, proposition and BTL campaigns to digital, content, SEO/GEO, PR, lead generation, promotional activity and marketing automation.
Structured & Data-Led Approach
We agree clear priorities, with regular reporting, so you know what we’re working on, what’s been delivered and what comes next. As priorities change, we adapt and pivot, keeping marketing focused on what matters most.
Proven Growth & Results
Your 90-day marketing plan draws on nearly 30 years of senior marketing experience, combining strategic thinking and purposeful delivery to create commercial opportunities and support business growth.
CURIOUS WHAT I'VE BEEN WORKING ON RECENTLY?
From developing marketing strategies and compelling propositions to delivering campaigns, content and everything in between, here's a glimpse of what I've been doing for businesses recently.
Use the arrows to explore.
REPOSITIONING AN EV CHARGING BRAND FOR GROWTH
I redefined the brand positioning, ideal customer profiles, competitive USPs and value proposition for an EV charger manufacturer, underpinned by comprehensive competitor and market research. I developed a new brand framework, marketing strategy and tactical plan, supported by a new website, messaging, brochures, a PR programme, and social content. Working onsite two days a month as an extension of the team, I also introduced a more targeted approach to prospecting and identified new routes to market.
Delivered through: Our Fractional package.
Reporting to: the Managing Director
STRENGTHENING DIGITAL PRESENCE AND MARKET REACH
For a commercial water pump specialist, I redeveloped the value proposition and implemented a strategic SEO and GEO programme in collaboration with its in-house web developer. This included keyword research and mapping, on-page optimisation, structured data, internal linking and targeted landing pages to strengthen organic visibility and improve user experience. Alongside this, I developed new digital assets and introduced a data-led outbound marketing strategy, using detailed ICP research and targeted data acquisition to identify new commercial opportunities and potential partners.
Delivered through: Our Manager package.
Reporting to: the Managing Director
BUILDING A RAIL FREIGHT BRAND FOR MARKET ENTRY
I helped a new rail freight business establish its market positioning, develop a compelling value proposition and build its brand and digital presence. Targeting blue chip FMCG businesses, I developed strategic messaging, strengthened customer communications and introduced AI-powered market intelligence and prospect research to identify, qualify and engage key decision-makers across its target markets.
Delivered through: Our Manager package.
Reporting to: the Managing Director
DRIVING ECOMMERCE GROWTH THROUGH DATA-LED PAID SEARCH
I'm developing a commercially focused Google Ads strategy for an online distributor, combining Xero sales trend analysis with historical campaign performance to identify high-value product categories and growth opportunities. This includes detailed keyword research, search intent analysis and daily competitor pricing intelligence to inform campaign structure, product positioning and advertising investment. The objective is to maximise return on ad spend (ROAS).
Delivered through: Our Fractional package.
Reporting to: the Managing Director and Sales Director.
BUILDING A FINANCIAL SERVICES BRAND FOR MARKET ENTRY
I'm supporting a new financial services business with its go-to-market strategy, developing a new brand identity, competitive positioning and compelling value proposition, supported by clearly defined USPs and Ideal Customer Profiles (ICPs). This includes establishing a new digital presence, implementing CRM infrastructure and developing a data-led customer acquisition strategy, using targeted data procurement, audience segmentation and outbound marketing campaigns to generate new business opportunities..
Delivered through: Our Partner package.
Reporting to: the Managing Director.
